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What Is Mariana Tek?
Mariana Tek is boutique fitness software built to help studios increase revenue, improve member retention, streamline operations, and deliver better client experiences. It’s positioned squarely at the boutique fitness world — think cycling studios, Pilates and Lagree spaces, HIIT and bootcamp gyms — rather than general-purpose gym management. If your business lives in one of those niches, Mariana Tek is purpose-built for it.
What It Does
Mariana Tek organizes its capabilities across several functional areas. Here’s what the captured features show:
Fitness Format Support
The platform is tailored to specific boutique formats, including Group Fitness, Indoor Cycling, Pilates / Lagree / Megaformer, and HIIT / Bootcamp. Each format gets format-specific tools — for example, studios can enable pick-a-spot and create custom floor plans for reformers and megaformers, enable members to reserve bikes, check in, and rent shoes for cycling, and manage class rosters and schedules with custom floor plans.
Business Management
There’s a dedicated Business Management category covering point-of-sale functionality — staff can sell class packs, retail products, and memberships through a simple interface. The platform also handles mat rentals and retail products for applicable formats.
Customer Experience & Member Engagement
Mariana Tek includes Customer Experience and Member Engagement as named feature areas. Studios can launch a branded, five-star rated app customized with their logo and branding. Class rosters and wait lists are manageable from within the platform.
Marketing & CRM
A Marketing & CRM category is present, alongside a Customer Referral Program and an Affiliate Referral Program — relevant for studios that rely on word-of-mouth and community growth.
Insights & Analytics
An Insights & Analytics category is captured, giving operators a view into business performance, though the exact metrics and reporting depth aren’t detailed in the available data.
Additional Services
The platform lists Xplor Insurance and Xplor Capital as available features, as well as Professional Services and a dedicated Switch to Mariana Tek migration path. That last one is worth noting if you’re moving off another platform and worried about transition friction.
Who It’s Best For
The platform’s own positioning says “from hometown studios to household names,” and the feature set backs that up — there’s support for both single-location studios (labeled “New Studio”) and Multilocation Studios.
Given the boutique-specific tooling (custom floor plans for megaformers, bike reservations, format-specific class management) and the enterprise-style quote-only pricing, Mariana Tek makes the most sense for:
- Boutique fitness studios running cycling, Pilates/Lagree, or HIIT classes that need software built for their specific format rather than a generic gym platform
- Multi-location operators who need to manage rosters, waitlists, memberships, and branding across multiple sites
- Studios serious about their branded member app — the white-label app is a named feature, not an afterthought
Solo instructors or very small studios on tight budgets may find the sales-quoted model a poor fit without knowing whether the price aligns with their scale.
Pricing
Mariana Tek does not publish public pricing. All plans require contacting their sales team to request a demo and receive a quote.
| Detail | Info |
|---|---|
| Pricing model | Quote only — no public plans |
| How to get pricing | Request a demo via marianatek.com |
| Free trial / free tier | Not captured in available data |
| Billing terms | Not publicly disclosed |
If you’re evaluating Mariana Tek seriously, go into that demo with specific questions: per-location pricing, contract length, onboarding and migration costs, and what’s included versus add-on pricing (Xplor Insurance, Xplor Capital, and Professional Services are listed as separate features).
What Users Flag
We don’t have third-party review data for Mariana Tek at this time, so we can’t point to recurring patterns of praise or friction from the user community. That’s worth factoring into your evaluation — seek out independent reviews on software directories and, if possible, speak directly with current customers before signing a contract.
Bottom Line
Mariana Tek is a purpose-built platform for boutique fitness studios, with format-specific tools for cycling, Pilates/Lagree, HIIT, and group fitness that generic gym software doesn’t replicate as cleanly. The branded member app, custom floor plans, waitlist management, CRM, and multi-location support make it a credible choice for studios looking to professionalize their operations and grow. The catch is full pricing opacity — you won’t know what it costs until you’re in a sales conversation. If you’re running a boutique studio and want software that speaks your format’s language, it’s worth a demo call. Just come prepared with pointed questions about cost and contract terms.