Affiliate disclosure: This article contains affiliate links. If you click one and make a purchase, we may earn a commission at no extra cost to you. We only recommend tools based on independent, research-grounded comparisons.
Both Glofox and WellnessLiving pitch themselves as all-in-one platforms for fitness and wellness businesses, and on the surface they overlap considerably — scheduling, payments, membership management, a branded member experience. The real fork in the road is less about feature lists and more about who you’re talking to before you sign a contract: Glofox keeps every price behind a sales conversation, while WellnessLiving publishes its pricing on its pricing page (though we weren’t able to capture the current figures this round — check there directly for up-to-date plan costs).
That single difference shapes the entire buying experience, so it’s the right place to start.
Pricing
Glofox
Glofox publishes no public prices. The pricing page is a quote form where you select your business type and number of locations; no dollar figures render at any point. Pricing requires contacting their sales team. Some users in the reviews we scanned raise friction around price and perceived value, which is worth keeping in mind when you get to the negotiation stage.
WellnessLiving
WellnessLiving does publish its plans on its pricing page — the vendor is not quote-only. We weren’t able to capture the current figures this round, so head to their pricing page directly to get the exact numbers before comparing.
Side-by-Side Pricing Snapshot
| Glofox | WellnessLiving | |
|---|---|---|
| Pricing model | Sales-quoted | Published on site |
| Starting price | Contact sales | Check pricing page |
| Plans available | Not public | Published (not captured this round) |
| Free trial | Not captured | Not captured |
What Each Platform Does
Glofox
Glofox (now ABC Glofox) positions itself around helping fitness operators increase member retention and grow revenue. Its captured feature set includes Membership Management, Scheduling & Booking, Billing & Payments, Access Control & Check-in, Staff Management, a Custom Branded App, and Multi-Location controls. It groups its solutions into four buckets: managing the business, growing it, engaging members, and scaling operations. The platform serves gyms, fitness studios, personal trainers, boxing studios, yoga, pilates, spin studios, martial arts, and wellness studios.
WellnessLiving
WellnessLiving positions itself around cutting fees and boosting revenue, and its captured feature set stretches noticeably further into wellness and beauty adjacent verticals. Core features include Book Online, Client Management, Payments / POS, Forms (custom forms and surveys), Rewards (a loyalty program), Message Center (two-way SMS), Door Access, and Enterprise Cloud for multi-location reporting. It also lists named integration partners — Zapier (connecting to over 5,000 apps), GoHighLevel, Wellhub, AccuroFit, FitGrid, and others — and a Direct Mail postcard tool.
The business types WellnessLiving explicitly serves go well beyond fitness: gyms, yoga, pilates, martial arts, dance studios, functional fitness, personal training, pole fitness, ninja gyms, swim schools, med spas, massage clinics, spas, integrative health centers, salons, barbershops, dental practices, music schools, tattoo shops, and events businesses — plus an Enterprise tier for multi-location coordination.
Feature Themes, Head to Head
Scheduling, Payments & Membership
Both platforms capture scheduling, payments/POS, and membership management as core capabilities. There’s no meaningful distinction to draw here from the captured data alone.
Member Engagement
Glofox captures a Custom Branded App and messaging and community tools under its “Engage My Members” pillar. WellnessLiving captures a Message Center for two-way SMS, a Rewards loyalty program, and Forms for registration and booking flows. These are different approaches to the same goal; neither the fact sheet nor the captured features let us say one is more capable than the other.
Multi-Location & Enterprise
Glofox captures Multi-Location controls and reporting under its “Scale My Business” category. WellnessLiving captures an Enterprise Cloud tier described as managing locations at scale with reporting insights, and explicitly lists an Enterprise business type with its own positioning. Both cover multi-location — if enterprise scale is your need, both have a path, but you’d want to ask pointed questions in each sales process.
Integrations
WellnessLiving explicitly names integration partners in its captured features: Zapier, GoHighLevel, Wellhub, AccuroFit, FitGrid, and a “see all integrations” link. Glofox’s captured features do not list specific integrations. That doesn’t mean Glofox has none — it means nothing was captured, and you should ask directly.
Vertical Coverage
Glofox’s captured business types are fitness-focused: gym, fitness studio, personal trainer, boxing, yoga, pilates, spin, martial arts, wellness. WellnessLiving’s captured list extends into beauty and health-adjacent categories — med spa, massage clinic, spa, salon, barbershop, dental practice, music school, tattoo shop — that Glofox doesn’t name.
Friction Worth Knowing
Both platforms share some recurring complaint themes from reviews we scanned. Customer support and onboarding & setup friction appear in both. Invoicing and payments friction shows up for both as well. Glofox users additionally mention friction around price/value and the mobile app. WellnessLiving users additionally mention friction around scheduling and features & functionality. These aren’t verdicts — they’re patterns worth raising specifically in any demo or trial conversation.
Choose Glofox If…
- Your business is a fitness-specific operation (gym, studio, personal training, boxing, yoga, pilates, spin, martial arts) and the vertical fit is tight
- You want a platform with a custom branded app as a named, explicit capability
- You’re comfortable with a sales-quoted pricing model and prefer to negotiate based on your location count and business type
Choose WellnessLiving If…
- Your business sits in wellness, beauty, or health-adjacent verticals (med spa, salon, massage clinic, dental, etc.) that Glofox doesn’t name
- You want to see published pricing before getting on a call — WellnessLiving puts its plans on its pricing page, even if we couldn’t capture the current figures here
- Named integration partners (Zapier, GoHighLevel, Wellhub, and others) are important to your stack and you want them confirmed before demoing
- You need two-way SMS, a rewards/loyalty program, or custom forms as explicitly confirmed capabilities
- You’re evaluating an enterprise or multi-location setup and want a vendor with a dedicated Enterprise tier in its feature set
Bottom line: if you run a pure fitness business and you’re fine going through a sales conversation to get pricing, Glofox is worth a demo. If you want pricing transparency up front, run a business in a broader wellness or beauty vertical, or want confirmed integrations and loyalty tools in the feature list, WellnessLiving earns the first look. Either way, push hard on support and onboarding in the sales process — both platforms have users who’ve flagged friction there.