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Glofox (now rebranded as ABC Glofox) is an all-in-one fitness software built for studios and gyms, positioning itself around member retention, revenue growth, and tools spanning scheduling, CRM, marketing, and a custom-branded app. The catch: Glofox publishes no public pricing. Its pricing page is a quote form — you select your business type and number of locations, and a sales team follows up. Some users who’ve gone through that process have reported friction around customer support, invoicing and payments, price/value, onboarding and setup, and the mobile app.
If you’d rather see a price before you talk to anyone, or you want a platform shaped differently for your type of fitness business, the four alternatives below are worth a close look.
The Alternatives at a Glance
| Tool | Starting Price | Pricing Model |
|---|---|---|
| Glofox | Not published | Sales-quoted (quote form) |
| Trainerize | Free (Basic plan) | Transparent tiers: Free → $9 → $23 → $248/month |
| Mindbody | “Starting at $79/month per location” | Named tiers, demo/sales-quoted for per-plan prices |
| WodGuru | Free plan available | Usage-based (scales with active member count); check wod.guru/pricing for current rates |
| TrueCoach | $26.34/month | Transparent tiers: $26.34 → $57.99 → $136.99/month |
| Mariana Tek | Not published | Sales-quoted (demo required) |
Trainerize
Trainerize (also marketed as ABC Trainerize) is built around delivering coaching programs online and in person. Its captured features span online training, in-person training, hybrid training, group training, and nutrition coaching. On the coaching side it lists an AI Workout Builder, video coaching, and nutrition habits and motivation tools under its COACH and ENGAGE pillars. On the business side it covers scheduling, payments, client and team management, custom branded apps, and business marketing under its MANAGE and GROW pillars. It also lists integrations with Apple Watch, Withings Health Mate, Garmin, Fitbit, Zapier, YouTube, Mindbody, and ABC Glofox.
The feature set is explicitly positioned for a wide range of operator types: independent coaches, personal trainers, nutrition coaches, lifestyle coaches, health and wellness coaches, content creators, boutique studios, personal training studios, health and wellness centers, fitness clubs, community recreation centers, and corporate wellness programs.
Pricing is fully transparent and published:
- Basic: Free (billed monthly)
- Grow: $9/month (billed monthly)
- Pro 5: $23/month (billed monthly)
- Studio Plus: $248/month (billed monthly)
Some users report friction with customer support, the mobile app, invoicing and payments, ease of use, and reliability/bugs — worth keeping in mind as you evaluate.
Consider Trainerize if you want transparent, published pricing you can evaluate before ever talking to sales — especially if coaching program delivery (online, hybrid, or group) and nutrition coaching are central to your business. The free Basic plan gives you a genuine no-cost entry point.
Mindbody
Mindbody positions itself as an all-in-one platform built on 20+ years of experience in fitness, beauty, and wellness. Its captured features include staff management, a branded app, client sign-ins and check-ins, booking and appointment management, payment processing, contract and product sales, a marketplace for reaching consumers, and AI-powered tools for driving new revenue. It also lists unlimited users, live customer support, 1-on-1 setup and training, business education, data migration support, and access on any device as platform-wide inclusions. It explicitly serves multi-location businesses and enterprise operators alongside studios and gyms.
Pricing: Mindbody advertises “Starting at $79 USD/month per location” on its pricing page, but the three named tiers — Starter, Accelerate, and Ultimate — have no per-plan prices published. Actual pricing requires contacting their sales team or scheduling a demo.
Some users report friction around customer support, scheduling, invoicing and payments, the mobile app, and reliability/bugs.
Consider Mindbody if the fitness and wellness marketplace reach (described as “the industry’s largest”) and multi-location/enterprise capabilities are priorities, and you’re comfortable navigating a sales conversation to get to your actual price.
WodGuru
WodGuru describes itself as a gym management solution focused on saving time and streamlining tasks. Its captured features include class scheduling with member-facing booking, cancellation, and rescheduling; online payments and payment processing; a custom branded fitness app; a mobile app; staff management; integrated websites; access control; attendance tracking; member data management; and marketing features.
Pricing: WodGuru is self-serve rather than sales-quoted. There’s a free plan for small gyms, and then pricing scales with your active member count rather than fixed tiers, with optional check-in add-ons. Because exact price points weren’t captured in our research, check wod.guru/pricing directly for current rates.
We don’t have third-party review data for WodGuru, so we can’t speak to real-world user experience from that angle.
Consider WodGuru if usage-based pricing that grows with your member count sounds like a better fit than flat tiered plans — and if a free starting point for smaller gyms is appealing. The self-serve model means no sales call required.
TrueCoach
TrueCoach positions itself as a platform built specifically for personal trainers, coaches, and gym owners. Its captured features include a program workout builder, a video exercise library, nutrition tracking, habit tracking, client tracking, wearables integration, automated payments, custom theming, a business planner, real-time messaging, custom metrics and goals, and public profiles. It lists iOS and Android apps for both coaches and clients. The platform is positioned for coaches across many specialties, including strength and conditioning, bodybuilding, weightlifting, nutrition, physical therapy, functional fitness, CrossFit, and university education settings.
Pricing is fully transparent:
- The Starter Plan: $26.34/month (billed monthly)
- The Standard Plan: $57.99/month (billed monthly)
- The Pro Plan: $136.99/month (billed monthly)
We don’t have third-party review data for TrueCoach at this time.
Consider TrueCoach if you’re a coach or personal trainer who wants a purpose-built coaching delivery platform — workout programming, video library, client tracking, messaging — with clear published pricing and no sales call required. It’s notably narrower in scope than a full gym management suite, so it fits coaches more naturally than large facility operators.
Mariana Tek
Mariana Tek is boutique fitness software that explicitly positions itself around increasing revenue, improving member retention, streamlining operations, and delivering client experiences. Its captured features include pick-a-spot and custom floor plan tools for reformers and megaformers, custom floor plans for bikes and class rosters, a branded app customized with your logo, class pack and membership and retail sales, roster and waitlist management, and modules for business management, customer experience, marketing and CRM, insights and analytics, and member engagement. It is built specifically for group fitness formats including indoor cycling, Pilates/Lagree/megaformer, and HIIT/bootcamp studios, and it explicitly serves both single-location and multilocation studios.
Pricing requires contacting their sales team — no public per-plan pricing is published. A demo request is required to get a quote.
We don’t have third-party review data for Mariana Tek at this time.
Consider Mariana Tek if you run a boutique fitness studio — particularly cycling, Pilates, Lagree, or HIIT — and the format-specific features (pick-a-spot, bike reservations, reformer floor plans) match your setup. Just go in prepared for a sales conversation before you see any numbers.
Quick Decision Guide
| Consider this tool if… | Tool |
|---|---|
| You want transparent pricing and a free plan, with strong coaching delivery features | Trainerize |
| You need marketplace reach and multi-location/enterprise support, and don’t mind a sales call | Mindbody |
| Usage-based pricing that grows with members sounds better than flat tiers | WodGuru |
| You’re a coach or personal trainer wanting a purpose-built coaching platform with clear pricing | TrueCoach |
| You run a boutique studio (cycling, Pilates, HIIT) needing format-specific spot/floor plan tools | Mariana Tek |