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These two tools sit on different ends of the fitness-software spectrum. Glofox is built to run an entire fitness business — scheduling, payments, member engagement, multi-location management — and targets studios and gyms that want everything on one platform. TrueCoach is built around the coaching relationship itself — workout programming, client tracking, messaging, nutrition, and habit logging — aimed at personal trainers and coaches who want to deliver a personalized, one-to-one experience. The right pick depends almost entirely on what problem you’re actually trying to solve.
Pricing at a Glance
| Glofox | TrueCoach | |
|---|---|---|
| Pricing model | Sales-quoted (no public prices) | Published flat monthly rates |
| Entry price | Contact sales | $26.34/month, billed monthly |
| Mid tier | Contact sales | $57.99/month, billed monthly |
| Top tier | Contact sales | $136.99/month, billed monthly |
| Free trial | Not published | 14-day free trial, no credit card required |
The honest pricing story: TrueCoach publishes three clear tiers — The Starter Plan at $26.34/month, The Standard Plan at $57.99/month, and The Pro Plan at $136.99/month, all billed monthly — so you know your number before you ever talk to anyone. Glofox publishes nothing. Their pricing page is a quote form where you select your business type and number of locations; to get a number, you need a sales conversation. If budget certainty matters to you right now, that’s a real and immediate difference.
Features: Where Each Tool Focuses
Glofox — Operations and Member Management
Glofox’s captured features center on running a fitness business end-to-end. Core capabilities include Membership Management, Scheduling & Booking, Billing & Payments, Access Control & Check-in, and Staff Management. On the member-facing side, there’s a Custom Branded App and messaging and community tools captured under “Engage My Members.” Multi-location operators get Multi-Location controls, reporting, and insights under “Scale My Business.”
Business types explicitly named in the feature data include gyms, fitness studios, personal trainers, boxing studios, yoga, Pilates, spin studios, martial arts, and wellness studios — a broad operational footprint. The positioning is squarely: “Run your entire fitness business on one platform.”
TrueCoach — Coaching Delivery and Client Experience
TrueCoach’s captured features are coaching-delivery-first. The platform includes a Program Workout Builder, Video Exercise Library, Nutrition Tracking, Habit Tracking, Client Tracking, and Automated Payments. New additions captured in the data include Wearables integration and Public Profiles. Coaches and clients both get iOS and Android apps; there are separate Android apps captured for coaches and for clients.
The coaching types explicitly named span personal trainers, strength and conditioning coaches, bodybuilding coaches, weightlifting coaches, nutrition coaches, physical therapists, functional fitness specialists, occupational therapists, CrossFit coaches, university educators, and recreation centers. The positioning is explicit: “built for personal trainers, coaches, and gym owners” who want to deliver “a professional, one-to-one, personalized coaching experience.”
What Each Tool Doesn’t Claim
Glofox’s captured features don’t include a workout programming builder, video exercise library, nutrition tracking, or habit tracking. TrueCoach’s captured features don’t include access control, multi-location management, class scheduling, or staff management. These aren’t hidden gaps — they reflect genuinely different product scopes.
Operational Scale: Studios and Gyms vs. Coaching Practices
Glofox explicitly captures “Multi Location” as a feature and “Scale My Business” as a solution pillar. It’s used by “30k+ studios & gyms worldwide” per its own positioning. The business-management angle — admin, reporting, member retention — is central.
TrueCoach’s positioning emphasizes scaling a coaching business, not a facility. “Provide an experience that scales your business” and “Stop the time-sucking admin tasks” are captured phrases, but the context is a coaching practice, not a multi-site gym operation.
Friction Worth Knowing
Glofox: Some users in reviews report friction around customer support, invoicing and payments, price and value, onboarding and setup, and the mobile app. These are recurring themes worth asking pointed questions about during any sales conversation.
TrueCoach: We don’t have third-party review data for TrueCoach, so we can’t point to recurring user complaints one way or the other — worth seeking out independent community feedback before committing.
Choose Glofox if…
- You’re running a studio, gym, or multi-location fitness operation and need scheduling, membership management, access control, staff management, billing, and a branded member app on one platform.
- You serve group classes across business types like yoga, Pilates, martial arts, or spin, and need member-facing community and engagement tools.
- You’re comfortable going through a sales process to get pricing and don’t need a published number today.
Choose TrueCoach if…
- You’re a personal trainer, coach, or coaching practice that needs workout programming, a video exercise library, nutrition tracking, habit tracking, client tracking, and automated payments.
- You want transparent, published pricing you can evaluate without a sales call — starting at $26.34/month and with a 14-day free trial requiring no credit card.
- Your work is one-to-one or small-group coaching delivered through a structured program, not a class-based gym environment.
The short version: Glofox and TrueCoach are solving different problems. If you manage a fitness facility and need operational infrastructure, Glofox is built for that — but get ready for a sales conversation before you see a price. If you’re a coach building a client roster around personalized programming, TrueCoach lets you see exactly what you’ll pay, try it free for 14 days, and get started without talking to anyone.