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TrueCoach is an online coaching platform built specifically for personal trainers, coaches, and gym owners. It positions itself as a tool that cuts down on admin work, lets coaches deliver personalized one-to-one experiences, and helps them scale their businesses — all accessible via a free 14-day trial with no credit card required.
What It Does
TrueCoach is organized around the core workflows of running a coaching practice. Here’s what the platform covers, based on its captured feature set:
Workout & Program Delivery
– A Program Workout Builder for designing and delivering training programs
– A Video Exercise Library so coaches can attach demonstration footage to exercises
– Custom Exercise Videos, letting coaches add their own video content
– Easy Client Workout Logging so clients can record their sessions
Client Management & Communication
– Client Management and a Personal Trainer Client Tracker for keeping tabs on your roster
– Real-Time Messaging between coaches and clients
– Custom Metrics and Goals so coaches can track what matters for each individual client
– Habit Tracking and Nutrition Tracking layered in alongside fitness work
– NEW! Wearables integration (listed as a new addition)
– NEW! Public Profiles, a recently added feature for coaches
Business & Payments
– Automated Payments to handle billing without chasing clients manually
– Custom Theming to give the client-facing experience a branded feel
– Business Planner to support the operational side of running a coaching business
Apps
– An iOS App for Coaches and Clients, an Android App for Coaches, and an Android App for Clients, so both sides of the relationship can work on mobile
Audience Types Supported
TrueCoach explicitly names the types of coaches it serves: Strength and Conditioning Coaches, Bodybuilding Coaches, Weightlifting Coaches, Nutrition Coaches, Physical Therapists, Functional Fitness Specialists, Occupational Therapists, CrossFit Coaches, University Educators, and Recreation Centers.
Who It’s Best For
The platform’s positioning — “the #1 online platform built for personal trainers, coaches, and gym owners” — and its transparent, accessible entry pricing signal that it’s designed for individual coaches and small coaching businesses, not large gym chains or enterprise operators.
The Starter plan at $26.34/month makes it a realistic option for someone just starting to move their coaching practice online. The feature set (workout builder, video library, nutrition and habit tracking, automated payments, messaging) covers the full loop of coaching delivery without requiring you to stitch together multiple tools. The named coach types — from CrossFit coaches to occupational therapists to university educators — suggest it’s built to flex across coaching disciplines, not just straight-up personal training.
If you’re an independent coach or a small team looking to professionalize client delivery, reduce admin, and get paid automatically, TrueCoach is squarely aimed at you.
Pricing
TrueCoach publishes three flat monthly plans. All plans come with a free 14-day trial and no credit card required to start.
| Plan | Price | Billing |
|---|---|---|
| The Starter Plan | $26.34/month | Billed monthly |
| The Standard Plan | $57.99/month | Billed monthly |
| The Pro Plan | $136.99/month | Billed monthly |
The fact sheet does not detail what client limits or specific features are gated to each tier — TrueCoach’s own pricing page is the place to confirm exactly what each plan includes before committing.
What Users Flag
We don’t have third-party review data for TrueCoach at this time, so we can’t point to recurring friction themes from verified users. If user feedback matters in your decision (and it should), TrueCoach’s pricing page references both Capterra and G2Crowd as sources of customer reviews — worth a look directly on those platforms before you buy.
Bottom Line
TrueCoach is a purpose-built platform for coaching professionals who want to deliver personalized training programs, track client progress across workouts, nutrition, and habits, and handle payments — all in one place, with mobile apps on both sides of the relationship. Its transparent pricing starting at $26.34/month and a no-credit-card free trial lower the barrier to trying it. The breadth of coach types it explicitly supports — from physical therapists to CrossFit coaches to university educators — suggests genuine flexibility across disciplines. If you’re a solo coach or small coaching team ready to move past spreadsheets and email, it’s worth a two-week test run.