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The core difference between these two platforms isn’t really about who does more — it’s about scope. TrueCoach is purpose-built around the coach-client relationship: workout delivery, nutrition tracking, habit tracking, and messaging for personal trainers and individual coaches. WellnessLiving is positioned as all-in-one business management software aimed at a much wider slice of the fitness, wellness, and beauty world — gyms, yoga studios, spas, salons, dental practices, and beyond. Which one belongs in your business depends on what problem you’re actually trying to solve.
Pricing at a Glance
TrueCoach publishes its pricing openly. WellnessLiving does publish plans on its pricing page, but we weren’t able to capture the current figures this round — check their site directly for up-to-date numbers.
| TrueCoach | WellnessLiving | |
|---|---|---|
| Entry plan | $26.34/month, billed monthly | See wellnessliving.com |
| Mid-tier | $57.99/month, billed monthly | See wellnessliving.com |
| Top tier | $136.99/month, billed monthly | See wellnessliving.com |
| Free trial | 14-day free trial, no credit card required | Not captured |
| Pricing transparency | Fully public | Published on site; not captured this round |
If knowing your cost before picking up the phone matters to you, TrueCoach is the clear winner here on transparency alone.
Features and Scope
What TrueCoach Does
TrueCoach is built for coaches who work with clients one-to-one or in small groups. Its captured features center on the coaching workflow: a Program Workout Builder, a Video Exercise Library, Client Tracking, Nutrition Tracking, and Habit Tracking. Coaches can communicate through Real-Time Messaging, set Custom Metrics and Goals, and apply Custom Theming for a branded experience. There’s also Automated Payments, a Business Planner, Wearables integration, and Public Profiles (both listed as new additions). Apps are available on iOS and Android for both coaches and clients.
The platform explicitly calls out coaches across a range of disciplines — strength and conditioning, bodybuilding, weightlifting, nutrition, CrossFit, physical therapy, functional fitness, occupational therapy, and more.
What WellnessLiving Does
WellnessLiving covers substantially more business types and business-management functions. On the client and scheduling side, it includes Book Online (for appointments, classes, and events), Client Management, Payments / POS, Forms (custom forms and surveys), and a Message Center with two-way SMS. It also offers a Rewards program for retention and loyalty, Direct Mail (postcards to customers), and Door Access for facility security management.
On the business scale side, there’s an Enterprise Cloud tier for managing multiple locations. Named integrations include Zapier (connecting to over 5,000 apps), AccuroFit, GoHighLevel, Wellhub, FitGrid, and others listed on their integrations page.
The platform serves an expansive range of business types: gyms, yoga studios, pilates studios, martial arts schools, dance studios, swim schools, med spas, massage clinics, salons, barbershops, music schools, dental practices, tattoo shops, and more.
Head-to-Head by Theme
Workout and coaching delivery: TrueCoach has purpose-built features here — workout builder, video library, habit and nutrition tracking, wearables. WellnessLiving’s captured features don’t include these coaching-specific tools.
Scheduling and booking: WellnessLiving captures online booking for appointments, classes, and events. TrueCoach’s captured features don’t include a scheduling or booking module.
Payments: Both platforms include payments. TrueCoach captures Automated Payments; WellnessLiving captures Payments / POS.
Client communication: TrueCoach captures Real-Time Messaging; WellnessLiving captures a Message Center with two-way SMS.
Multi-location and enterprise: WellnessLiving explicitly captures an Enterprise Cloud tier for multi-location management. TrueCoach’s captured features don’t include a comparable multi-location offering.
Business types served: TrueCoach names specific coach types (personal trainers, CrossFit coaches, physical therapists, etc.). WellnessLiving names a much broader set of business categories spanning fitness, wellness, and beauty.
Friction Worth Noting
We don’t have third-party review data for TrueCoach, so we can’t point to recurring user complaints.
For WellnessLiving, some users report friction around customer support, onboarding and setup, scheduling, invoicing and payments, and features and functionality. If you’re a smaller operation without a dedicated admin, setup complexity is worth probing in a demo.
Who Each Is For
TrueCoach is built for personal trainers, individual coaches, and gym owners who want a focused platform for delivering personalized coaching — workout programming, client tracking, nutrition, habits, and messaging. Its transparent, tiered pricing starting at $26.34/month and a no-credit-card free trial make it easy to evaluate without a sales call.
WellnessLiving is positioned for fitness, wellness, and beauty businesses that need broader operational tooling — booking, POS, forms, rewards programs, facility access, and multi-location management. Because we couldn’t capture its current pricing this round, you’ll need to visit their pricing page directly to understand costs.
Choose TrueCoach If…
- Your core need is delivering personalized workout programs, tracking client progress, and coaching individual clients
- You want published, transparent pricing you can evaluate today without talking to sales
- You’re a personal trainer, strength coach, nutrition coach, physical therapist, or similar coaching-focused practitioner
- A 14-day free trial with no credit card is important to your evaluation process
Choose WellnessLiving If…
- You run a gym, studio, spa, salon, or multi-discipline wellness business that needs booking, POS, rewards, and client management under one roof
- You manage multiple locations and need enterprise-scale oversight
- You need facility door access management or direct mail capabilities
- Connecting to a broad ecosystem of third-party apps (via Zapier and named integrations) is a priority — though bear in mind some users report friction with setup and support, so ask pointed questions during any demo