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These two platforms share a fitness industry address but serve very different operators. TrueCoach is built around the one-to-one coaching relationship — personal trainers, nutrition coaches, and similar practitioners who need workout programming, client tracking, and messaging tools. Mariana Tek is boutique fitness studio software aimed at group-class businesses that need floor plans, class rosters, branded apps, and multi-location management. The overlap is slim; the choice usually makes itself once you know what kind of business you’re running. Here’s how to confirm that.
A note on review data
We scanned third-party reviews for both tools. Neither TrueCoach nor Mariana Tek had usable review signal in our research round, so we won’t be citing user feedback for either — we’d rather flag that gap than guess.
Pricing: Transparent vs. Contact Sales
This is the sharpest practical difference between the two.
TrueCoach publishes three tiers on its pricing page, all billed monthly, with no credit card required to start a 14-day trial:
| Plan | Price |
|---|---|
| The Starter Plan | $26.34/month, billed monthly |
| The Standard Plan | $57.99/month, billed monthly |
| The Pro Plan | $136.99/month, billed monthly |
Mariana Tek publishes no per-plan pricing. Its pricing page shows only a “Request a demo” path — pricing requires contacting their sales team directly. You won’t know what you’ll pay until you’ve had that conversation.
If knowing your cost before talking to anyone matters — for budgeting, comparison shopping, or simply getting started quickly — TrueCoach gives you that transparency. Mariana Tek doesn’t.
Features: What Each Platform Actually Does
TrueCoach
TrueCoach positions itself as “the #1 online platform built for personal trainers, coaches, and gym owners.” Its captured features center on the coach-client relationship: a Program Workout Builder, a Video Exercise Library, Nutrition Tracking, Habit Tracking, and Client Tracking. It also includes Real-Time Messaging, Automated Payments, Custom Metrics and Goals, Wearables integration (listed as new), Public Profiles (also new), Custom Theming, and a Business Planner. Coaches and clients both get iOS and Android apps.
The tool explicitly lists the coach types it’s designed for: strength and conditioning coaches, bodybuilding coaches, weightlifting coaches, nutrition coaches, physical therapists, functional fitness specialists, occupational therapists, CrossFit coaches, university educators, and recreation centers. That’s a clear signal of where it fits.
Mariana Tek
Mariana Tek positions itself as “boutique fitness software that helps studios increase revenue, improve member retention, streamline operations, and deliver exceptional client experiences.” Its features are organized around studio operations and group fitness formats. Captured capabilities include:
- Custom floor plans for reformers, megaformers, bikes, and general class spaces
- Class roster and wait list management
- Spot reservation (pick-a-spot functionality for cycling and Pilates/Lagree)
- A branded, 5-star rated app customized with your logo
- Business Management, Customer Experience, Marketing & CRM, Insights & Analytics, and Member Engagement as named product areas
- Point-of-sale capability covering class packs, memberships, retail products, mat rentals, shoe rentals, and more
- Xplor Insurance and Xplor Capital as available services
- Support for multilocation studios and a dedicated “New Studio” path
Mariana Tek explicitly names the studio formats it serves: Group Fitness, Indoor Cycling, Pilates/Lagree/Megaformer, and HIIT/Bootcamp.
What’s in one but not the other
TrueCoach has individual-coaching-focused tools — workout programming, nutrition tracking, habit tracking, wearables, custom exercise videos — that don’t appear anywhere in Mariana Tek’s captured features. Mariana Tek has studio operations tools — floor plans, spot reservation, class rosters, wait lists, a branded member app, multi-location support, and a Marketing & CRM layer — that don’t appear in TrueCoach’s captured features. These aren’t competing features being weighed against each other; they’re largely non-overlapping sets serving different business models.
Who Each Is For
TrueCoach suits individual coaches and trainers — and the gyms that employ them — who deliver personalized, one-to-one programming. If your business revolves around writing workout plans, tracking client metrics, exchanging messages with clients, and taking automated payments for coaching packages, the feature set and the entry price of $26.34/month billed monthly maps to that model. The 14-day free trial with no credit card required makes it easy to test before committing.
Mariana Tek suits boutique fitness studios running group classes — cycling studios, Pilates studios, HIIT gyms, bootcamp formats — where the operational challenges are floor plan management, spot reservation, class scheduling, member retention, and potentially running multiple locations. Its Marketing & CRM and Insights & Analytics features point to studios managing a member community at some scale. Because pricing is quote-only, it’s best to go into that sales conversation with your location count, class volume, and current software spend in hand.
Pricing Snapshot
| TrueCoach | Mariana Tek | |
|---|---|---|
| Pricing model | Published flat monthly plans | Quote only — contact sales |
| Entry price | $26.34/month, billed monthly | Not published |
| Mid-tier price | $57.99/month, billed monthly | Not published |
| Top published price | $136.99/month, billed monthly | Not published |
| Free trial | 14-day free trial, no credit card required | Not captured |
| Multi-location support | Not captured | Yes (explicitly listed) |
Choose TrueCoach if…
- You’re a personal trainer, nutrition coach, physical therapist, or similar individual practitioner delivering one-to-one coaching
- You need workout programming tools, a video exercise library, client tracking, habit and nutrition tracking, and real-time messaging
- You want transparent pricing you can evaluate today without a sales call
- The 14-day no-credit-card trial matters to your decision process
Choose Mariana Tek if…
- You run a boutique group fitness studio in formats like indoor cycling, Pilates/Lagree, HIIT, or bootcamp
- Your operations require class roster management, spot reservation, custom floor plans, and wait lists
- You want a branded mobile app customized with your studio’s logo and branding
- You’re operating or planning to operate multiple locations
- You’re comfortable engaging a sales team to get a custom quote, and you want a platform with a Marketing & CRM and Insights & Analytics layer built in