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Dance studios live and die by their class schedule. You’re managing recurring memberships, drop-in passes, instructor availability, client communication, and — if you’re ambitious — branded digital experiences that keep dancers coming back between sessions. The good news: several fitness software platforms are built precisely for this kind of boutique, class-based operation. The less-good news is that not every tool in this roundup is priced the same way, and a couple require a sales conversation before you see a number.
Here’s what the captured data can address: scheduling and booking, membership management, billing and payments, branded apps, staff management, and client engagement. We’ve evaluated six tools on those dimensions and laid out every known price below.
Pricing at a Glance
| Tool | Entry Price | Top Published Price | Pricing Model |
|---|---|---|---|
| Trainerize | $0/month (Basic, billed monthly) | $248/month (Studio Plus, billed monthly) | Transparent tiers |
| TrueCoach | $26.34/month (Starter, billed monthly) | $136.99/month (Pro, billed monthly) | Transparent tiers |
| Mindbody | Starting at $79/month per location | — | Contact sales for named plans |
| Glofox | — | — | Contact sales |
| WodGuru | — | — | Self-serve, usage-based (free plan available for small gyms; see wod.guru/pricing for current rates) |
| Mariana Tek | — | — | Contact sales |
The Tools, One by One
Trainerize
Trainerize is built for coaches and fitness businesses that want to combine in-person, online, and hybrid training with nutrition coaching, client engagement, and business growth tools — all under one roof. Its captured feature set includes scheduling, payments, video coaching, group training, community, custom branded apps, and an AI workout builder. It explicitly lists boutique studios and health and wellness centers among its supported business types.
The pricing range is transparent and wide: a $0/month Basic plan (billed monthly) covers solo coaches starting out, while $9/month (Grow, billed monthly) and $23/month (Pro 5, billed monthly) step up from there. The Studio Plus plan at $248/month (billed monthly) is the clearest signal for studios managing teams and larger client rosters.
Friction to note: Some users report friction with the mobile app, customer support, invoicing and payments, and general ease of use — worth probing in a demo.
TrueCoach
TrueCoach positions itself as an online platform for personal trainers, coaches, and gym owners, built around personalized coaching. Its captured features include a program workout builder, video exercise library, nutrition tracking, habit tracking, client tracking, automated payments, real-time messaging, and custom metrics and goals. It also lists a business planner and custom theming.
For a dance studio running individualized coaching programs — think private lessons or small-group conditioning — TrueCoach’s feature set is relevant. Pricing is transparent: $26.34/month (Starter, billed monthly), $57.99/month (Standard, billed monthly), or $136.99/month (Pro, billed monthly).
We don’t have third-party review data for TrueCoach, so we’d suggest leaning on the 14-day free trial the site mentions to evaluate fit firsthand.
Mindbody
Mindbody describes itself as an all-in-one platform with 20+ years of experience in fitness, beauty, and wellness. Its captured features include staff management, a branded app, scheduling and booking, payments, client sign-in for classes, data migration support, live customer support, 1-on-1 setup and training, and access to a large fitness and wellness marketplace. It also lists “unlimited users” per location — relevant for studios with multiple instructors.
Pricing requires contacting their sales team. The site shows a starting figure of $79/month per location, but named plan prices (Starter, Accelerate, Ultimate) are quote-only.
Friction to note: Some users report friction with customer support, scheduling, invoicing and payments, the mobile app, and reliability — themes worth raising during your demo.
Glofox
Glofox (now ABC Glofox) positions itself as an all-in-one fitness platform for increasing member retention and revenue growth. Captured features include membership management, scheduling and booking, billing and payments, a branded member app, staff management, access control and check-in, and multi-location support. It explicitly lists fitness studios among its supported business types, making it a natural conversation for dance studios.
Pricing requires contacting their sales team — the pricing page is a quote form with no public dollar figures published.
Friction to note: Some users report friction with customer support, invoicing and payments, price/value perception, onboarding and setup, and the mobile app.
WodGuru
WodGuru pitches itself as a gym management tool focused on online bookings, payments, and marketing. Captured features include class scheduling (with member booking, cancellation, and rescheduling), online payments, a custom branded fitness app, staff management, attendance tracking, access control, member data management, integrated websites, and marketing features.
Pricing is self-serve and usage-based — scaling with your active member count rather than fixed tiers — with a free plan available for small gyms. Current rates aren’t captured here, so check wod.guru/pricing directly for up-to-date figures.
We don’t have third-party review data for WodGuru, so a hands-on trial is the best way to evaluate fit.
Mariana Tek
Mariana Tek describes itself as boutique fitness software built to increase revenue, improve member retention, streamline operations, and deliver exceptional client experiences. Its captured features include group fitness management, custom floor plans, class roster and schedule management, waitlist management, a 5-star rated branded app, marketing and CRM, insights and analytics, member engagement, and business management tools. It explicitly supports group fitness and HIIT/bootcamp formats, and its positioning targets studios from hometown independents to multi-location brands.
Pricing requires contacting their sales team — no public per-plan pricing is published.
We don’t have third-party review data for Mariana Tek, so a demo with direct questions about dance studio fit and total cost is the right next step.
Grounded ‘Best For’ Picks
Best for a Solo Dance Coach or Instructor Just Starting Out
→ Trainerize (Basic at $0/month)
The only tool in this roundup with a confirmed $0/month entry point. Trainerize’s captured features — including online and in-person training, video coaching, scheduling, and payments — cover what a solo dance instructor needs to get started without a financial commitment.
Best for a Small Studio That Wants Transparent, Predictable Pricing
→ Trainerize or TrueCoach
Both publish clear, tiered pricing. Trainerize’s Studio Plus at $248/month (billed monthly) is the highest published tier for studios managing teams. TrueCoach tops out at $136.99/month (Pro, billed monthly) with features like automated payments, a workout builder, and client tracking. The right pick comes down to which feature set — Trainerize’s broader coaching and community tools vs. TrueCoach’s personalized-coaching focus — matches how your studio actually operates.
Best for a Growing Boutique Dance Studio That Needs Class Management and a Branded App
→ Glofox or Mariana Tek
Both are built explicitly for boutique fitness studios, with captured features that include scheduling and booking, membership management, branded apps, and staff management. Mariana Tek adds custom floor plans and waitlist management — useful if you assign spots in a mirrored studio. Both require a sales conversation for pricing, so budget for discovery calls before committing.
Best for a Multi-Location Dance Studio Brand
→ Mindbody or Glofox
Mindbody’s captured features include unlimited users per location and a large wellness marketplace, and it lists per-location pricing starting at $79/month. Glofox explicitly supports multi-location operations as a named feature. Both are quote-only at the plan level, which is typical for the operational complexity of running multiple sites.
How to Choose
If budget certainty is your top priority, start with Trainerize or TrueCoach — they’re the only two tools here with published pricing across all tiers. If you’re running class-based group sessions and want studio-specific tooling like floor plans and waitlists, Mariana Tek is worth a demo. If you want to tap into a consumer marketplace to attract new students, Mindbody’s marketplace positioning is the clearest signal in the captured data. And if you’re a small gym or studio with a tight budget that scales as you grow, WodGuru’s usage-based model is worth checking directly at wod.guru/pricing.
Every tool here covers the core dance-studio loop — booking, payments, and client management — so the differentiator is usually pricing transparency, specific features like branded apps or floor plans, and how well the software’s support team handles your onboarding questions.